IBM Goes Goo Goo For Gladwell in Vegas
IBM was one of the first brands to hold an event (their PartnerWorld Leadership Conference for 2,000 global attendees) in the Chelsea Theatre in the Cosmopolitan, Las Vegas. We made the set entirely out of LED tiles, creating infinite opportunities for new visuals and moving images. To keep the audience engaged, an RSS feed was displayed on multiple LED ribbons, and text-to-screen technology allowed the audience to communicate questions and thoughts quickly and efficiently. NY Times best-selling author Malcolm Gladwell was the featured speaker, and a night of networking and entertainment featured a private concert by the Goo Goo Dolls.