John Williams is one of the highest respected audio mixers in the live events industry. With decades of experience mixing sound, he has seen (and heard) it all.

Often, people don’t think terribly hard about audio when planning their event. But John believes that audio shouldn’t be taken for granted. After all, if the audience can’t hear a presenter because the mic doesn’t work, or can’t see the video screens because the loudspeakers block their view, they’re going to be very unhappy.

Here are the four top ideas I took away from a recent conversation with John:

1. Audio mistakes don’t happen more frequently, they’re just more noticeable.
2. If there’s a problem with an onstage mic that can’t be corrected, the best thing to is send someone out with a new mic, and move on.
3. Having moments in the dark, that are audio only, can be very effective and can pack an emotional punch.
4. Tell your presenters to speak loudly enough to be heard clearly from the center of the first row, the mic can do the work from there.

John has an amazing ear, is an incredible professional, and has a calm demeanor that permeates every event he works on. He’s filled with insights about how to use sound to make corporate events more impactful.

If you want to hear our full conversation, head to the episode page or listen anywhere fine podcasts are found.