A UNIQUE, BESPOKE VIRTUAL SOLUTION
Each year Qualcomm, one of the world’s leading brands in technology and innovation, produces hundreds of live events all around the world. In March of 2020, live events came to a halt, business of course did not. Qualcomm needed to find a way to reach and communicate with its customers, partners, employees, investors and the media in a whole new forum.
The Qualcomm team asked for an innovative solution that was reminiscent of a live venue and allowed for an immersive 3D brand experience for attendees.
Some of the key functionalities we built include personalized agendas, a Keynote space with multiple simultaneous languages, 7 track rooms, 30 meeting rooms, translation services, a help desk staffed with live attendants in multiple languages, robust security, multi-factor authentication, and a demo room that showcases Qualcomm's most important demos.
To help bring in the beauty and excitement their live event usually held in Hawaii, Proscenium had a drone fly over Hawaii to capture reference footage, so Proscenium’s developers could create an immersive computer-generated tropical island environment. From there, an entire tropical virtual campus was created. Take an immersive fly-through of this unique virtual environment.
25M
global livestream views
15K
media impressions
2.1m
product sizzle views
15x
yoy youtube engagement
BRINGING THE BRAND
TO LIFE
The 2-day Tech Summit comprised Keynotes, five track sessions per day from subject matter experts, live Q&A with Executives, demos of Qualcomm's products, and two hybrid elements with in-person audiences in China and Taiwan.
The virtual solution that Qualcomm and Proscenium created was such a success that Qualcomm has since used the platform for dozens of events - and has even won a Gold Ex Award. Nothing will ever replace live events (or going to Hawaii), but Qualcomm proved that immersive and engaging experiences are possible in a virtual environment. Impactful messaging can reach your most important audiences, and a fun time can be had by your guests. Now that’s how a brand performs.
