Gypsy Snider believes passionately in the power of the circus as an art form. As founder and Artistic Director of The 7 Fingers, she and her company have created beautiful, compelling, emotionally riveting performances for fashion shows, cruise ships, Broadway shows like Pippin and Like Water For Elephants and yes, corporate events.

You may not immediately think of the circus as a way to tell a story about the human condition or to better get across your messaging, but after listening to Gypsy, your perceptions just might change and expand.

Here are 4 of the top ideas that came out of that conversation:

• Circus acts aren't just for fun or entertainment. They convey a wide range of emotions about the human condition.
• It's worth putting some thought, effort, and money into adapting the environment of the room to make it more conducive to the story you're trying to tell and to control the focus of the audience.
• Circus can be used to humanize the story you're trying to tell and bring messaging to life in unexpected and very compelling ways.
• When looking for an act for a corporate event, working with people who are true artists makes a big difference.

If you want to hear our full conversation, head to the episode page or listen anywhere fine podcasts are found.