B-to-B Events Get Personal!
Say goodbye to cookie-cutter conferences! B-to-B events are getting a major personality makeover in 2025, and it's all about making each attendee feel like a VIP.
Fast Company is calling 2025 "the year of personalization". Even McKinsey's data shows that getting personal isn't just nice - it's a revenue-boosting superpower! Check out the full story here.
Want some examples?
- Siemens is playing matchmaker at CES 2025, using pre-event data to create perfect connections between attendees and presentations. See how they do it.
- Salesforce's Dreamforce is basically Netflix for business pros now, with AI-powered "Personalized Trail Maps" suggesting your next favorite session. It's like having a pocket-sized event guru! Get the scoop here.
- Google Cloud turned their virtual sales kickoff into an interactive playground where attendees became the stars of their own show. See the magic in action.
- And for those "help, it's my first time!" moments? Events are rolling out the red carpet with on-demand sessions (400+ at Dreamforce!) and special first-timer experiences. First-timer tips here.
